The Good Guys and online outsourcing platform, Airtasker have partnered to launch a post-purchase platform which sees consumers connected to the whitegoods retailer’s network of home installers.

The service, rolled out across The Good Guys store network in June, also streamlines payments for installers and generates full reporting dashboards to give installers access to all required information.

“We have an existing network of approximately 400 installers,” said Robert Ambler-Frazer, chief marketing officer, The Good Guys. “They now have access to more jobs from more stores and our customers have access to more installation services and more choice in terms of installers and contractors.

“We are always looking for ways to innovate in terms of the post- purchase experience and partnering with Airtasker to develop this booking portal for our concierge home installation services has provided us with a unique solution that puts us well ahead of our competitors and makes coordinating services easier and more hassle free for our customers, more efficient for our installer network, and more cost effective for The Good Guys.”

Installations are purchased in stores then distributed through a dedicated platform for The Good Guys certified installers, powered by Airtasker.
Customers pick from a list of available installers in their area to complete the installation and then book in a time for the installation. Payments and invoicing are managed by the Airtasker platform including any additional variations that may be needed on-site to complete the installation.

“This is an Australian first, and we’re expecting it to trigger a fundamental shift in how retailers think about the post-purchase customer experience,” Airtasker co-founder and chief operating officer Jonathan Lui said.

“It will revolutionise their installation services by streamlining the process, enabling fast, accurate bookings with seamless contact between customers and installers,” he said.

“The Good Guys is really leading the way in terms of post-purchase customer experience and it is great to see them thinking ahead of the curve and embracing this innovation,” Airtasker’s Lui concluded.

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