The evolution of AG

How premium denim brand, AG, is evolving from jeans to a full lifestyle brand. Premium denim brand, AG, is evolving its ready-to-wear collection into a lifestyle brand – evolving from its origins as a jeans manufacturer. Firmly established locally through around 110 boutiques across Australia and New Zealand, AG is also ranged through 23 David Jones stores and around five Myer stores. The brand has partnered with International Fashion Group for its local presence. “We have a very clear strat

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