The era of Flat Earth pricing

Photo of flat earth
Shoppers now check prices across the planet. Photo: Qrious
Way back in 2005, Thomas Friedman wrote a best seller entitled “The World is Flat: A Brief History of the Twenty-First Century”. As he explained to Wired Magazine at the time, “the world is becoming flat. Several technological and political forces have converged, and that has produced a global, web-enabled playing field.” And don’t Australian retailers know it. Armed with lightning-fast search engines, super smart phones, and an all-conquering Aussie dollar, shoppers now check prices a

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