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The Coffee Club Vietnam opens its first store

The first The Coffee Club Vietnam store has opened, marking the Australian-founded chain’s 10th international market. 

Minor International subsidiary Minor Food signed up Vietnam Investment Group (VI Group) as its local partner in The Coffee Club Vietnam last October. 

Paul Kenny, CEO of Minor Food said the chain will provide a coffeehouse-style experience with an all-day menu following the Australian format. Together with Western dishes, the Vietnam store’s menu also includes Asian cuisine.

“The Coffee Club offers a distinctive restaurant experience with great selections of food and beverages menus, excellent coffee and a welcoming relaxed atmosphere enriching the contemporary lifestyles of the Vietnamese consumers,” said David Do, VI Group MD.

Since opening its doors in Brisbane in 1989, The Coffee Club has become Australia’s largest home-grown cafe group serving approximately 40 million customers in more than 400 stores.

This story first appeared on sister site Inside Retail Asia.

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