The 7 deadly sins of retailing

Today is the day for some tough love. It is always easier to see the flaws and mistakes in someone else’s business than your own; but no matter how unpleasant it is, it is beneficial to take the time to diagnose the failings in one’s retail business. This list has been compiled from a life spent in and around retail: Sin #1: Not having a proposition Proposition = price X product x promise. That is: what does the customer get for in exchange for their money? What is the value in that exchange

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