David Jones has unveiled its “next generation” concept store at Brisbane’s revamped Indooroopilly Shopping Centre.

Spanning over two levels, the new look 14,200sqm store is the first to operate under the chain’s “next generation” format, which includes self serve online terminals, digital charging stations, free customer wi-fi, an interactive Omni-Mirror, and dedicated customer seating areas.

The Indooroopilly store houses more than 800 brands, with more 300 department store exclusives. The store also comes complete with a and a style advisor and  also features a gift registry kiosk, gift wrapping station, alteration facilities, children’s shoe fittings, and lingerie fittings.

David Jones CEO, Paul Zahra, said the new look store will offer something for everyone.

“We are delighted to be establishing a presence at Indooroopilly Shopping Centre. This new David Jones store will bring a unique and exciting shopping experience to the people of Indooroopilly, with customer service excellence, good value and quality brands across our most popular categories in a contemporary environment,” Zahra said.