Target pairs with New Look

new lookDepartment store chain, Target, will expand its e-commerce portfolio over the next two years, underpinned by exclusive partnerships.

The retailer will establish key partnerships to bolster its online brands business, starting with the launch of their most recent joint offering with British fast fashion youth brand, New Look, which will be available exclusively at Target.com.au.

The partnership builds on past collaborations with designers such as Danni Minogue, Curtis Stone, Giaan Rooney, Collette Dinnigan, and Lisa T.

“Our online business and being a ‘connected retailer’ are absolutely priorities for us, and our partnership with New Look is another great example of this,” Stuart Machin, MD, Target said.

“Target is responding to the changing needs and expectations of our customers by providing more choice 24 hours a day, available for collections in stores, or delivered. We’ve also improved our products and lowered prices across our fashion and home offerings. And now more than ever we are designing ourselves around our customers’ needs.”

As part of their online collaboration with New Look, Target has selected 50 summer fashion pieces including tops, bottoms, jeans, dresses, a jumpsuit, and a playsuit, with 26 more options becoming available towards the end of October. Target will range just 50 pieces per style to move stock quickly.

“The target.com.au New Look pop up shop is a trial to build on our core ranges with popular brands, our ‘future brands online business model’. We expect to enter into a longer term partnership, not only with New Look, but several other brands, off the back of this successful trial run – and early indicators are very positive!” said Machin.

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