Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $7
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

Swimwear brand jets into new store format

Local swimwear brand Jets is set to unveil a glamorous new store format across its David Jones concessions next year, in addition to the launch of standalone stores and a ramped up expansion into the US. Inspired by a luxurious poolside cabana, the new stores will ‘transform’ the way in which women typically shop for swimwear, promises Danny Lattouf, head of Y&R Ideaworks, which collaborated with parent company Pas Group on the project. “When shopping for women’s swimwear, it’s ess