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Swimwear brand jets into new store format

Local swimwear brand Jets is set to unveil a glamorous new store format across its David Jones concessions next year, in addition to the launch of standalone stores and a ramped up expansion into the US. Inspired by a luxurious poolside cabana, the new stores will ‘transform’ the way in which women typically shop for swimwear, promises Danny Lattouf, head of Y&R Ideaworks, which collaborated with parent company Pas Group on the project. “When shopping for women’s swimwear, it’s ess