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Sweet retailer tie up

Messina 2 imagesWilliams-Sonoma has partnered with Sydney-based cult gelato maker, Gelato Messina, to create a limited edition gelato collection.

The ‘Welcome Home’ collection features four bespoke creations designed to match the individual personalities of each iconic brand; Williams-Sonoma, Pottery Barn, Pottery Barn Kids and West Elm, created to celebrate of the opening of Williams Sonoma’s brands at Sydney’s Chatswood Chase shopping centre.

The individually, handcrafted gelatos will be offered to customers on opening weekend, Saturday August 30, and will be distributed from a specially designed Williams-Sonoma Gelato Cart.

The Pottery Barn Welcome Home gelato will also be stocked in all Messina outlets from August 30 to September 6.

“We are delighted to collaborate on these four, extremely special gelato flavours to celebrate the launch of our new Chatswood Chase stores,” said Michelle Hummel, VP, global merchandising, at Williams-Sonoma.

“The collaboration is dedicated to our company founder, Chuck Williams, whose fondness for his beloved vanilla ice-cream is famously renowned. We wanted to celebrate his long and prosperous journey by creating and sharing these delicious treats that we know our Australian customers will know and love.”

Declan Lee, partner at Gelato Messina said: “Each of the four Williams-Sonoma Inc brands have such distinct personalities, we really wanted to create something bespoke that reflects the brands respectively and appeals to the customers who love them”.

Williams-Sonoma – Choc-Chuck Cone 

Reminiscent of Williams-Sonoma founder Chuck-Williams’ favourite flavour, this handmade waffle cone is filled with creamy Madagascan vanilla gelato then dipped in Barry Callebaut 70 per cent cacao chocolate.

West Elm – NY Ice Cream Sandwich 

Brooklyn-inspired Fair Trade espresso coffee gelato sandwiched between chewy white chocolate and macadamia cookies.

Pottery Barn – Welcome Home Gelato 

Warm and comforting, this lightly spiced apple gelato is fused with a hazelnut crunch and butterscotch swirl.

Pottery Barn Kids – Fairy Bread Popsicles 

Velvety bread and butter gelato coated in white chocolate ganache and dipped in hundreds and thousands.

Messina Menu- Images

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