Swarovski relaunching at Westfield Parramatta

Swarovski-Crystal-Drop-ChandelierLuxury jewellery retailer Swarovski has relaunched in Sydney’s western suburbs, opening its relocated store at Westfield Parramatta on Friday.

The Austrian retailer has been steadily adding to its local presence, last year opening new stores in Perth, Queensland, Canberra and a smaller boutique in Sydney’s CBD.

Swarovski has implemented the ‘crystal forest’ design for the Parramatta location, which it debuted last year.

“Our store design is not only a tremendous illustration of Swarovski’s contemporary vision and taste for design, this environment is perfect for us to share our commitment to excellence, a sense of creativity, surprise and delight,” said Robert Buchbauer, member of the Swarovski family and executive board.

Swarovski is run by the fifth generation family members and has a global reach with approximately 2,500 stores in around 170 countries.

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