Swarovski relaunching at Westfield Parramatta

Swarovski-Crystal-Drop-ChandelierLuxury jewellery retailer Swarovski has relaunched in Sydney’s western suburbs, opening its relocated store at Westfield Parramatta on Friday.

The Austrian retailer has been steadily adding to its local presence, last year opening new stores in Perth, Queensland, Canberra and a smaller boutique in Sydney’s CBD.

Swarovski has implemented the ‘crystal forest’ design for the Parramatta location, which it debuted last year.

“Our store design is not only a tremendous illustration of Swarovski’s contemporary vision and taste for design, this environment is perfect for us to share our commitment to excellence, a sense of creativity, surprise and delight,” said Robert Buchbauer, member of the Swarovski family and executive board.

Swarovski is run by the fifth generation family members and has a global reach with approximately 2,500 stores in around 170 countries.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.


Comment Manually


The worst case scenario for many retailers came to fruition on Monday afternoon, when Victorian Premier Daniel Andr… https://t.co/zyRB162Yip

2 days ago

Retail in Melbourne to be forced to close from 11:59pm this Wednesday. Contactless click-and-collect and online del… https://t.co/8um79lnp76

3 days ago

Macca's stores around the world are getting a makeover. We go behind the scenes with the design agency that created… https://t.co/1lEOwd3dPE

3 days ago