The new store is of a similar ‘Crystal Forest’ design as the recently relaunched Westfield Parramatta store; a “modern expression of the company’s identity and values, highlighting the infinite possibilities of crystal and [illustrating] the company’s deep affinity with nature,” according to a media release.
“Our store design is not only a tremendous illustration of Swarovski’s contemporary vision and taste for design, this environment is perfect for us to share our commitment to excellence, a sense of creativity and surprise and delight,” said Robert Buchbauer, member of the Swarovski Family and the executive board, noting that the new Westfield Sydney store is no exception.
Situated in the heart of the Sydney CBD, the retailer will offer a complementary ‘Crystal Wishes Necklace Set’ gift with any purchase by a BeSwarovski or SCS members, with the first 50 customers receiving a sparkling goodie bag.
Last year, the luxury jewellery retailer bullishly asserted that while many industry players suffer from double digit declines, its own watch business is continuing to grow at a rate of over 30 per cent.
Founded in 1895, Swarovski is run by the fifth generation family members and boasts a global reach, with approximately 2,800 stores in around 170 countries.
Meanwhile, the relaunched stores location in Pitt Street Mall remains one of the priciest locations to retail.
Australia, through Sydney’s Pitt Street Mall, retained its position as the world’s seventh most expensive country in which to rent space on a retail shopping strip, according to Cushman & Wakefield.
Rents here costing on average US$1,000 per square foot, compared with the world’s most expensive location of Upper 5th Avenue in New York at US$3,000 per square foot.
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