Survival and revival: Retailers need to prepare for two e-commerce waves

E-commerce will play a critical role for the retail sector during the current pandemic and will drive lasting change to consumer behaviours. Even prior to the current environment, Australia’s retailers were primed for e-commerce to grow rapidly in 2020. We expect to see two sequential waves of accelerated e-commerce growth as a result of COVID-19. The duration, scale and time between these waves of growth will depend on the effectiveness of local and global interventions to manage through the

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