Green Label is an evolution of the store model launched in May 2014, which saw the introduction of hydroponic vertical garden walls into stores.
Born from the manifesto, Food with Purpose, Green Label takes a holistic approach to healthy food and how it is sourced, produced, and sold instore.
Sumo Salad Green Label has a strong focus on the provenance of its ingredients, using seasonal produce, local suppliers, and products made in Australia.
The Green Label store has partnered with Chobani, Inside Out Nutritious Goods, Riverina Farms, Tassal, and Australian farmers to provide consumers new offerings such as breakfast jars, cold pressed juice and charcoal meats.
The store will expand on Sumo Salad’s existing menu to also include breakfast and dinner options. The store also features a live kale farm, which will be picked fresh daily and used in meals.
Luke Baylis, CEO of Sumo Salad said food with Purpose is all about seasonality, localisation and education.
“Green Label sources all its produce ethically, using local suppliers and Australian made products. We have collaborated with well known leaders in the food industry including Chobani, Riverina, Tassal and Inside Out just to name a few.
“This new concept store is where we will experiment with new foods and different cooking techniques, ensuring we remain the leaders in healthy and nutritious food offerings.”