STW has bolstered its shopper marketing and path to purchase capability with the purchase of retail marketing company, Active Display Group.
Active Display Group is Australia’s largest point of sale sisplay and signage company, with offices in Sydney, Melbourne, Brisbane, and Hong Kong and provides a specialist marketing collateral services including full service retail marketing material solutions, research and development, production and sourcing, storage, logistics, kitting, fulfilment and installation, shopper-focussed display design, large format printing, instore brand and category management, temporary and permanent promotional displays (including counter, window, digital and interactive), instore promotions and activations, store fit outs, signage and visual merchandise.
STW CEO, Michael Connaghan, said the investment is a perfect fit with STW’s strategy of broadening capabilities.
“More and more of client budgets are being spent in what’s called the ‘Place’ sector of the customer journey. The more marketing becomes data driven and digital, the more critical than ever is the consumer experience in store and at point of purchase,” said Connaghan.
“STW already has extensive capability in key areas of shopper, point of purchase, experiential, activation, shopper insights, and logistics management, and the addition of Active Display Group enhances our offering perfectly. It will enable us to have a much broader relationship with clients, who increasingly are looking for a more holistic solution.
“Active Display Group is a very impressive business. They have built a business of scale, superior creativity and are at the forefront of helping their clients manage crucial investment in building entertainment and value-add into the retail experience.
“We anticipate it will provide significant benefits to our clients operating within the path to purchase and retail fields, given its ability to provide an end to end service to meet all marketing collateral needs,” he said.
Active Display Group CEO, David Gittus, said the move to join STW Group will enable the business to move into its next phase of growth.
“To ensure we maximise our growth potential both locally and in Asia, it was important we found the right partner to move with us through our next phase of expansion. Our two organisations are closely aligned, with a focus on digital, a firm eye on growth in the broader region, while having a strong presence right here in Australia,” said Gittus.
“Working with the STW Group we’ll be able to access a broader range of shopper and retail services while providing our end to end collateral solutions to a wider market.”
