Barneys targets Aussie shoppers
Luxury department store chain, Barneys New York, has introduced international shipping to 90 countries including Australia.
The store’s e-commerce website, Barneys.com, has opened up shipping to the rest of the world, specifically targeting Canada, South Korea, the UK, Australia, and China.
International customers of Barneys will be able to make payments in their preferred currency with international shipping and handling services. By going global, Barneys is able to offer its carefully edited assortment of products to those outside of yhe existing US e-commerce market.
“Barneys has always been a destination for international tourists and it is a natural step to offer our web services to the rest of the world,” said Daniella Vitale, chief merchant and executive vice president of Barneys New York.
“Barneys has incredible global brand recognition, but we could only service here in the US. International shipping has fundamentally changed that reach,” she said.
Launched in 2005, Barneys.com translates the upscale environment and curated assortment of the flagship stores into the digital realm.
Barneys also operates a fully transactional mobile version of its site along with The Window, a luxury content site that offers an insider view to designers, fashion, events, and the Barneys team.
Barneys New York has flagship stores across the US in New York City, Beverly Hills, Chicago, Seattle, Boston, Dallas, San Francisco, Las Vegas, and Scottsdale.
Founded as a men’s retailer in 1923 in downtown Manhattan it turned into an international arbiter of high style for both women and men in the 1970s and became renowned for discovering and developing new and innovative design talent, selling women’s and men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home.
The 90 countries Barneys now ships to include:
ANTIGUA AND BARBUDA
TRINIDAD AND TOBAGO
UNITED ARAB EMIRATES
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