Capitalising on the growing craze of consumers snapping photos of their food, Sydney-based interior design company, Design Clarity, made sure the look of Din Tai Fung’s new restaurant at Sydney’s Central Park mall was “instagramable”. According to Kristina Hetherington, MD of Design Clarity, the restaurant’s design draws on the simplified street market elements famous throughout Asia. “It has a direct link back to the food found along the streets in China,” said Hetherin
ngton.
Some of the main highlights of the site include a theatrical display kitchen and an authentic hawker street bike cart.
The design targets Central Park’s young, social media savvy demographic.
“China Town and some of the city’s universities are within walking distance to Central Park. Because of this big student demographic we decided to go a bit younger and funkier with the design.”
Keeping in mind that the younger generation is led by social media, the space has been designed to be Instagram friendly, with supergraphic branding.
“We made a conscious decision to make it instagramable. People are now taking photos not only of their food, but also the spaces that they dine in, so it was part of the thinking to make sure the each corner of the restaurant has a photo worthiness to it.”
Design Clarity has partnered with the chain for two more restaurants, to be located at the redeveloped Westfield Miranda shopping centre in Sydney’s south and Melbourne’s Emporium.
Both restaurants are expected to open later this year.
The next two sites will feature completely different design concepts.
