Starbucks coffee lands in Australian supermarkets

After striking a major partnership with Starbucks in 2018 to make the coffee giant’s packaged coffee products available in supermarkets, Nestle has launched a new range of Starbucks-filled coffee capsules in Australia.

The Starbucks by Nespresso range of coffee capsules are available online and in-store at Woolworths, Coles, IGA and Foodworkds/Foodland supermarkets nationally, as well as on Amazon.

This marks the first time Aussie consumers have been able to purchase Nespresso’s aluminium capsules at their local supermarket.

Martin Brown, director of e-business, strategy and marketing at Nestle Oceania, said the company was committed to evolving its offering to meet consumers’ changing lifestyles and tastes.

“We are proud to be working with Starbucks, a global coffee brand that shares our passion for quality coffee and craftsmanship. We are now offering coffee drinkers the premium experience at home with the Starbucks coffee they love,” he said in a statement.

The Starbucks by Nespresso range includes six signature flavours, including blends and single-origin coffees.

The launch comes as Starbucks grows its retail footprint in Australia. The coffee giant now has 50 cafes across the country, in Sydney, Melbourne, Brisbane and the Gold Coast. That is up from around 30 in mid-2017.

Starbucks Australia CEO Chris Garlick said the partnership with Nespresso offers an opportunity to reach even more local consumers.

“Over the past five years, Starbucks Australia has been growing and connecting with more Australian coffee drinkers by increasing our store network,” he said in a statement.

“The Starbucks by Nespresso partnership now provides an exciting opportunity for us to offer our premium coffee to even more Australians, with a range tailored to a variety of tastes and lifestyles.

Comments

Comment Manually

Twitter

How have consumers' needs changed since the start of the coronavirus? Contributor Anastasia Lloyd-Wallis examines w… https://t.co/zV4OQfBUsC

11 hours ago

Informatica reveals how it helped Kmart lift its online sales through better product information management. #adhttps://t.co/9qyYOQH1Oi

14 hours ago

Like most retailers, InStitchu was hit hard by COVID-19. The opening of its first store in the UK was scheduled for… https://t.co/S2AIvG8VcX

16 hours ago