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Sportsgirl introduces its first ‘Sportsboy’

Since launching its ‘Be that girl’ campaign in August 2018, Sportsgirl has shifted its communication strategy away from the clothes it sells and towards the topics its customers truly care about, such as diversity, inclusion, creativity, confidence and ambition. Now, the fashion retailer is practicing what it preaches with the debut of the first Sportsboy in ‘Be heard’, the fourth instalment of its ‘Be that girl’ campaign which launched this month, featuring 10 new faces in total. Ma