The payments landscape continues to evolve — and not just because of new technology, changing consumer behaviour, or growing concerns about fraud and security. For better or worse, payments are playing an increasingly prominent role in purchase decisions. And when merchants provide a seamless, secure, and convenient online buying experience, consumers can be more likely to reward them with higher conversion rates and brand loyalty.
Digital commerce is growing — and opening doors to new customers, new distribution channels, and new possibilities. In 2017, global retail e-commerce sales totalled $2.3 trillion — and that figure is on track to more than double to nearly $4.9 trillion by 2021, with mobile commerce garnering a growing share of the pie.
Payments are now part and parcel of the overall e-commerce experience, and that requires taking a more proactive approach to what was once considered an afterthought. To win more digital dollars, merchants need to optimize payments to help improve customer loyalty, reduce payment friction while alleviating security concerns, and lay the foundation for in-app payments, contextual commerce, and social commerce.