So what’s the game plan now for Myer?

The latest moves from within the Myer camp have indicated they are retreating to their historically preferred defensive ground of ‘glorified Kmart’ – a reflex operating mode that has always emerged out of a position of fear and deeply entrenches the very problems that are killing them. In particular, margins declining faster than they can cut the cost base and customers deserting them in droves because, let’s face it, Kmart does a better job at being Kmart. Solomon Lew sits on the sideli

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