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Six brand fails to learn from

It’s a brand’s worst nightmare to inadvertently make a faux pas through a marketing campaign, only to have it go viral. Here are six big brand mistakes several shamefaced retailers have made in the past. 1.Failure to be culturally relevant The infamous Pepsi and Kendall Jenner fiasco and their failed attempt to sell product via an important social movement springs to mind, but many others have failed dismally on this front. Dove, renowned for their ‘real beauty’ approach, recently posted