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Simone Perele renegotiates DJs deal

When the time came for French lingerie brand, Simone Perele, to renegotiate its exclusive distribution agreement with David Jones, the brand chose to move to a concession agreement, as part of an ongoing shift from distributor to retailer. In July, Simone Perele plans to enter into a concession relationship with David Jones, establishing a direct selling model in each department store, where it will become solely responsible for inventory management and staffing. Timothy Rosenfield, CEO of Linge

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