Showrooming is an opportunity

  Showrooming appears to be on the mind of most retailers. For those without multi-channel, it is a big problem, but even for those with multiple channels, there are practical difficulties, such as price harmonisation, as explained here. Zendesk has published a survey (a summary and exposition here) and among other things found that: Showrooming is alive and well. 67 per cent of online shoppers have made purchases in the past six months that have involved multiple channels, e.g., visited a

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