Shop A Docket shakes things up

Shop A Docket will switch its metro advertising media schedule from a six week cycle to monthly distributions.

National sales manager, Tim Wingrove, said the current six-week cycle for advertising in metropolitan regions had outlasted its use by date.

“It was complicated and confusing for advertisers and consumers, and didn’t match up with standard industry advertising practices,” Wingrove said.

The first monthly offers will hit Coles, Woolworths, Big W, Target, Kmart, Bi-Lo, IGA, and online on April 1.

“This is one of the most significant changes in Shop A Docket’s 25 year history. Logistically it means an additional three print runs a year, and the added transportation and delivery of thousands of rolls to supermarkets and variety stores across the country.

“The benefits for advertisers are a shorter lead time to market, the ability to change their offer more frequently and prepare advertising campaigns around seasonal aspects of their business. With the current national offer count approaching the 3000 mark, Wingrove said Shop A Docket’s business model is continually evolving, particularly in regard to promoting advertisers through digital campaigns.

“Our success has been built around the printed medium, but in the next few months we’ll be announcing some exciting changes to our online marketing initiatives that will really change the face of Shop A Docket.”

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