Aussie kids’ footwear brand Shoes and Sox is about to embark on the most significant advertising campaign in its 32-year history, according to general manager Lisa Shalem. The back-to-school campaign, which will run across Channel Seven, cinema, radio and out-of-home advertising, will kick off in mid-January. The campaign puts its shopfloor staff – known as the “Fit Squad” – at the forefront of the business, focusing on the longstanding expertise of the brand. “It’s terrifying. The