Armstrong has held various financial and commercial management roles for more than 30 years and most recently served as chief financial officer at ASX 50-listed jobs platform Seek.
In his more than 12 years at Seek, Armstrong focused on the company’s Asian operations and investments, including directorships of the business in China, US-listed company Zhaopin Ltd and Seek Asia, which operates across South East Asia.
Armstrong previously held financial management roles at Carlton & United Breweries and commenced his career at Ernst & Young.
He is also a non-executive director of Blackmores and was previously a non-executive director of Melbourne IT and iProperty Group.
Lovisa chairman Michael Kay said the company looks forward to the significant financial experience Armstrong will bring to the board.
“John’s experience will be invaluable during what is expected to be a time of significant global growth for the business,” Kay said.
Lovisa founder and managing director Shane Fallscheer has been leading the company since Steve Doyle resigned from his role as chief executive in April to pursue other interests.
The retailer recently reported $217 million in revenue and $36 million net profit after tax in FY18, lifting both figures by more than 20 per cent from FY17, largely by keeping operating costs flat even as it opened 38 new stores internationally.
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