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Secrets of VM

As the efficiency of online retail makes visiting bricks and mortar stores increasingly redundant, providing a unique instore experience is more important than ever. Shoppers are looking for something more than what they are able to experience online, so it’s up to retailers to find ways of enticing shoppers instore through things like visual merchandising (VM). Inside Retail PREMIUM spoke with Karl McKeever, MD of Visual Thinking, about the do’s and don’ts when it comes to creating visual