Scentre launches new concept

 

APL PHOTOGRAPHY - www.aplphotography.com.auWestfield Doncaster today launches InHabit, a new retail concept from Scentre Group to showcase some of Australia’s best design talent for a maximum stay of six weeks at a time.

The first designer to occupy InHabit is Kym Ellery, with her label Ellery. Ellery will be showing her Resort 2015 collection for a period of four weeks.

Other designers scheduled to occupy the space in 2015 are Dion Lee, Romance Was Born, We Are Handsome, and Strateas Carlucci.

The standalone retail space allows designers not otherwise represented within Westfield shopping centres to showcase their retail offering to a new audience base for a limited time.

Peter Leslie, director of leasing, Scentre Group, said: “Scentre Group is committed to supporting and nurturing Australian talent”.

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