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Satisfaction in the age of social media

There was a time in ‘the good old days’ when the toughest challenge in retail was to stock the shelves with merchandise that customers actually wanted to buy.  The challenge to get the buying right has not diminished, nor the need to maximise the appeal of the product ranges with effective merchandising. But retail has become much more complex with many more challenges today, including meeting the changing expectations of customers.  Back in those good old days, the anecdotal think