Sainsbury’s outperforms rivals at Christmas

trolley blur, shopping, supermarketBritish supermarket, Sainsbury’s, was the best performer of the industry’s major players over the key Christmas trading period, data shows.

Market researcher, Kantar Worldpanel, said Sainsbury’s total sales rose 0.8 per cent in the 12 weeks to January 3 year-on-year and its market share edged up 0.1 percentage point.

Market leader Tesco, Walmart’s Asda and Morrisons all saw sales declines of 2.7 per cent, 3.5 per cent and 2.6 per cent respectively, and all lost market share to the fast growing discounters.

Discounters Aldi and Lidl saw sales growth of 13.3 per cent and 18.5 per cent respectively.

Kantar Worldpanel said sales in the overall market fell 0.2 per cent, thanks to continuing price deflation of 1.8 per cent.


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