Rodeo Show plots international expansion

Screen Shot 2016-06-24 at 11.41.24 amSponsored: A top performer in the Sydney fashion scene, Rodeo Show is joining the race into the international arena to cater to the ever-growing occasion segment.

“Online will be our hero focus over the coming 12–18 months as we look to scale the business globally,” says founder Lisa Moore. “We will continue to grow our retail scope by entering Queensland and WA, with the possibility of another boutique opening in NSW.”

Now with eight stand-alone boutiques in Australia and an online store, Rodeo Show began in 2003 in the heart of Sydney’s fashion mecca – Oxford St. “The label began as an expression of creativity, friendship and love,” says Moore, evolving and growing in response to consumer demand.

Rodeo Show continues to be in hot demand with customers to help with their many social engagements ranging from the more personal such as dinner dates and bridal showers, to more formal and public occasions, including the races, formals and weddings.

“Our customer is a social butterfly… she possesses a natural beauty and friendly effervescence best accentuated with a feminine yet effortless wardrobe,” observes Moore.

“Whether for a wedding or just after-work drinks with friends, she is always beautifully turned out with a finely tuned sense of personal style.”

New customers are continually drawn to the site and return visits stimulated for regular shoppers through a combination of attractive online store design, superior customer service and the incorporation of strategic influencer/blogger alignments.Social media sponsored posts have included Sydney Fashion Blogger, Nadia Fairfax, Friend in Fashion, My Empirical Life, Rozalia Russian, celebrity event dressings have featured Zoe Foster and Danni Minogue and blog posts by stylist Lana Wilkinson and Influencer Anna Heinrich. Growth has definitely been driven by product placement on Influencers, Moore said.

This in turn has spurred social media activity – especially Instagram which stood at 27154 at the end of financial year last year and finished up at 44850 at the same time this year.

Rodeo Show has rounded-up exciting digital marketing initiatives including the Bridesmaid Edit Range. This made-to-order range offers a unique creation of silk dresses from sizes 4-16.

Moore says using payment solution ZipPay was particularly effective for the special order range.

“Bridal parties can buy now and pay later, without a credit card. The $1000 digital wallet to shop online has increased customer’s buying power with full payment flexibility, no interest or hefty late fees for missed payments.”


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