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Risk-taker Kogan.com faces down the doubters

There is a lingering view among some retail commentators that Kogan.com could become a victim of its own hype and its broad portfolio of retail products and services. Kogan.com, which is listed on the Australian Securities Exchange, has certainly defied many of its critics and doubters with its growth trajectory since it was founded by Ruslan Kogan in 2006. The early growth was driven by its dynamic founder, who built his brand around a promotion strategy that included gimmicks and sometimes con