The rise of disposable fashion

  “Fashion to me has become very disposable; I wanted to get back to craft, to clothes that could last.” Vera Wang Fast fashion is now part of our contemporary vernacular. It begs the question, what are we doing to this next generation of fashion savvy consumers? In this world of instant gratification; fast or ‘disposable’ fashion is on the rise… and rise, with Zara, Topshop, and H&M leading the way. It is not a necessarily new thing. Indeed, the term ‘Primark effect

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