The rise of the Dinner Tonight shopping trip

  Supermarket shopping trips are becoming more frequent, with smaller baskets. Dinner tonight is currently 20 per cent of all supermarket shopping trips, and increasing, and is often part of the most common trip type, top up shops (36 per cent). Let’s have a look at how dinner tonight shopping trips work, and what some of the opportunities are. Who buys dinner tonight? Neraly everybody, but what they need differs. Dinner tonight trips as a percentage of total trips actually skew slightly

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