The rise of the category killer

  “It’s not the company. It’s the credibility. My credibility. I can’t just sit on the bench and let other people play the game. Not my game. Not with their rules.” – Henry Kravis, Barbarians at the Gates How does a category killer in retail actually emerge? What set of circumstances come together at what point in time that conspire to take the opportunity? How does a sleeping category awake to find its own version of Barbarians at the gate. How do the st

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