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Retailers fly the rainbow flag

It’s that time of the year again, when brands release their rainbow flags and sparkly Insta-worthy activations to celebrate Mardi Gras. However, this year, several retailers are opening up a dialogue with those within the queer community through activations and campaigns that go beyond just the typical festivities. Levi’s has just created a pop-up art installation called the Pride Phone Booth at Melbourne Central, where visitors are invited to leave voicemail messages of love and encourageme

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  • Unlimited access to news,insights and opinions
  • Quarterly and weekely magazines
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  • Exclusive masterclass access.Part of Retail Week 2021