Retail guru or snake oil charmer?

It is curious to observe the dichotomy of soothsayers in today’s retail world, offering their elucidations to the ever-growing list of failed and ailing brands with the benefit of hindsight. What role has this overindulgence of advisors, gurus and snake oil charmers played during the bygone heydays – other than the riding of gravy trains? What are the ramifications for these consultative bodies when retail leadership faces the backlash of underachievement, or the wrath of the investor? H

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