Retail differentiators

  Every retailer wants to be different. The most obvious differentiator is product, which covers elements such as the product itself, availability, and the range and mix. Other differentiators include customer service, store ambience, visual merchandising, price, location, position, and the list goes on. Retailers agonise over going into a shopping centre depending on its location, but also on their position in that centre. Get it wrong and you are locked in for a long time. There is anothe

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