Retail and predictive analytics

Since the beginning of time, humankind has attempted to predict the future and we haven’t given up yet. Who is going to win the US election? Hillary or Donald? Is the stock market going to rise or fall tomorrow? Will the weather be good next weekend? Sometimes we get it right and sometimes we get it wrong even with the most sophisticated tools. And so it is in retail. The not so new predictive analytics is a case in point and SAP claim to have a new method for us. Predictive analytics has alwa

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