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Report: Aussie retailers need to up their omnichannel game

Woolworths Pick Up at Keysborough South Australian omnichannel retailers need to focus more on creating a consistent, seamless experience for their customers across their bricks-and-mortar stores, online presence and mobile sites or apps, according to SAP’s 2017 Australian Digital Experience Report released this week. While 43 per cent of consumers use five or more channels when dealing with a brand, 87 per cent of engag