lly. Snap Printing has 152 centres in Australia, 30 in Ireland, five in New Zealand, and two in China. “In about 2006 we started on a journey of transforming our business, obviously with print in decline for a range of reasons − the introduction of the internet was big one, we wanted to make sure that we were able to identify the areas of our industry that was growing, and what other services we could provide to our customers,” said Hooper. The company’s new look centres have a strong sales and marketing approach, featuring ‘idea centres’ known as PODs. POD stands for Point of Difference, or Place of Design, and is a new addition to the centre fitouts, used for developing branding ideas and strategies for clients. “Rather than standing over a transactional counter, what we’re working on now is that whole customer experience, making sure that we take the time, make sure we understand what they’re trying to achieve, and then help them formulate what it is that they want to do. “We wanted to make sure that they felt very much in charge of their business.” Along with the introduction of PODs, Snap Printing has revamped its logo. The yellow and blue of the logo have been switched around, with yellow now the key colour, which Hooper says is to show “energy and vibrancy”. “We did a lot of brand investigation and found people weren’t really sure if we had anything else to offer other than our standard products. So we’ve made a change to our logo and changed the a in Snap to an ampersand, obviously an ampersand reflects being online,” said Hooper. Snap’s transformation strategy has begun rolling out, with the first centre to adopt it being Snap Pyrmont, in Sydney. Two new destinations have opened in Victoria, with another in Perth scheduled for the first half of 2015. This story first appeared in Inside Retail PREMIUM issue 2037. To subscribe, click here.