Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $7
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

RedBalloon: Why it’s time to invest in marketing

Last week, Big Red Group, the parent company of RedBalloon, a popular online marketplace for one-of-a-kind experiences like climbing the Sydney Harbour Bridge, acquired a minority stake in the US-based martech company Albert for an undisclosed sum. Albert offers software that helps companies get more bang for their marketing buck by calculating the most effective combination of copy, creative and audience segment for digital campaigns on Facebook, Google and other platforms using artificial inte