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Red Rooster marketing head resigns

Anna JonesAnna Jones, national marketing manager for Red Rooster has announced her departure, after four years in the role.

During her tenure, Red Rooster has repositioned itself to have an emphasis on healthy menu innovation and customer experience.

The chain has removed all artificial colours, flavours, and added MSG from the kitchen made menu, giving customers the option to swap chips for salad, and is expanding the Pulled Roast Chicken range across breadlines, including the introduction of the Salad Roast Chicken Roll.

Most recently, the brand partnered with Sumo Salad, introducing two custom made Sumo Salads to the a la carte menu of more than 350 Red Rooster restaurants nationally.

The brand also launched its home delivery service through Menulog, with plans to launch a mobile app to bring home delivery operations inhouse as it expands the service.

Jones, who will depart at the end of April, said it’s time for a new challenge.

“We’ve had a number of achievements over the past four years, the proudest being the way we’ve worked hard to turn the Red Rooster business around. I know the foundation, strategy, leadership team and partners are strong, and I’m excited to pass on the brand and see it continue on this successful path forward.”

 

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