The online sales giant says more people are embracing new click-and-collect and in-store pickup options, meaning its busiest day of the year will be a full week later than in 2015.
Steve Brennen, eBay senior director marketing and retail innovation, said online purchases will get increasingly busy in the week leading up to December 12, and will peak that evening.
Purchases from desktop computers are tipped to peak between 8pm and 9pm, while mobile purchases are expected to be busiest between 9pm and 10pm, Brennen said, with 11 gifts selling every second.
“We are expecting a high number of shoppers to take advantage of alternate delivery options like click and collect allowing them to pick up their gifts direct from retailers in all of the major cities and metro hubs across the country,” said Brennen.
“This year, there will be over 4 million products available for pick up from our retail partners like Target and The Good Guys as well as from thousands of Woolworths supermarkets. We predict the number of gifts being picked up in this way to be nearly 51 per cent higher than last year as Australians take advantage of the convenience being offered this Christmas.
“This appears to be a real tipping point in the way Australian’s shop in the lead up to Christmas,” he said.
See below a list of Ebay product predictions:
- A VR Head Set to sell every 2 minutes
- A Star Wars related item to sell every 33 seconds
- A bicycle to sell every 5 minutes
- A pool inflatable to sell every 90 seconds
- A smart watch to sell every 50 seconds
- A GHD Hair care item to sell every 8 minutes
- An Apple product to sell every 55 seconds
- A Pokémon item to sell every 16 seconds
- A Pie Face game to sell every 5 minutes
- Off the shoulder tops to sell every 2 minutes
- Speak Out to sell every 8 minutes
- A Jewellery item to sell every 3 seconds
- A pet related item to sell every 10 seconds
- A toy to sell every 4 seconds
- A Health and Beauty item to sell 3 seconds