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Rapha rolls into Melbourne

Global cycling brand, Rapha, has opened a pop-up store in Melbourne to test potential new markets as part of its Australian expansion. Rapha was launched in 2004 as a cycling clothing and accessories brand and has evolved into an international network of cycling clubs, anchored by flagship stores which are part cafe, part clubhouse. Known as Cycle Clubs, the flagship stores regularly host exhibitions, events, and display cycling memorabilia. The official kit supplier to Team Sky since 2012, Raph