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Rakuten Marketing appoints new CEO

business, negotiation, dealOmni-channel marketing providers, Rakuten Marketing, has appointed Tony Zito as CEO to oversee its business in the Americas, Europe, and Australia.

Rakuten is a network of retailers and publishers, which connects retailers to shoppers. It’s data reveals the behavioural trends of online shoppers in Australia.

First joining as chief revenue officer, a role he assumed shortly following Rakuten’s acquisition of his display company, mediaFORGE in 2012, Zito has led Rakuten as it experienced 67 per cent growth over the last two years, and integrated its four online marketing businesses in 2014.

Zito said he’s excited for the opportunity that lies ahead for Rakuten Marketing.

“We’re extremely passionate about our vision of reinventing omni-channel marketing to create what we’ve coined the omni-experience – a marketing solution and offering that puts the consumer at the centre,” says Zito.

“ Having already delivered on the groundwork of this vision by integrating our channels, technology and teams, I sincerely believe that what we’re doing can change an industry, and I’m excited to be on the team that does it.”

Anthony Capano, MD Australia, said Rakuten has seen phenomenal growth in Australia over the past few years, strongly supported by the global business.

“Tony is very much involved and plays a big part in that success. Tony’s vision is to further integrate the technologies we offer into one holistic solution, including affiliate, display, retargeting, and attribution. This is one of the reasons for our recent growth, and ensures that the Australian business will continue to deliver the best services for our clients.”

Rakuten has a team of more than 600 people, with locations in eight cities across the Americas, Europe, and Australia.

Since Zito joined, Rakuten Marketing has become one of the fastest growing businesses for Rakuten, outside of its Japan headquarters, including:

· A 67 per cent growth over the last two years

· Nearly 250 new people to the company in 2014

· 1000 new advertisers in 2014

In Australia, the growth from December 2013 to December 2014:

· Same store growth of 90 per cent

· 100 per cent growth in head count in Australia, with the company now totaling 25 people

· 80 new affiliate clients and 44 new display clients

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