Q&A with Kelly Simpson, head of social media, Birdsnest

Ahead of the fast upcoming event, Social Media: Connect, Personalise and Transact, Inside Retail spoke with Kelly Simpson who heads up social media for women’s online fashion retailer, Birdsnest. Kelly will be presenting at the event on why building trust with customers is of paramount importance in driving engagement with consumers – and how this improves a retailer’s bottom line. Inside Retail: How difficult is it to capture attention and build engagement online? Kelly Simps

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