Puma’s film collaboration to inspire new line

puma minionsGlobal sports brand, Puma, has announced a tie-up with Illumination and Universal Brand Development to feature the minions from the “Despicable Me” franchise on a series of apparel, footwear and accessories ahead of the new film, “Despicable Me 3”.

The new line will be launched in June before the release of the latest Minions installment.

The collaboration between the global sports brand and entertainment companies will extend to a new footwear and apparel collection featuring the minions characters.

Puma’s classic silhouettes will get a fresh makeover—with custom Minions-painted graphic insoles that are finished by a debossed collaboration logo.

“Their mischievous and playful nature fits the Puma DNA to a T,” said Heiko Desens, Puma creative director for sportstyle.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.