New spark for Pitt St Mall

 

Pitt St Mall Lighting LaunchAustralia’s busiest retail precinct, Pitt St Mall in the Sydney CBD, will be activated by live music, events, and performances, thanks to a new City of Sydney program designed to support the local retail sector.

Retailers will be offered the use of Pitt St Mall free of charge for events in a bid to draw more shoppers to the city centre.

The program will see up to 12 events held during an initial 12 month trial.

Lord Mayor, Clover Moore, said the initiative is part of the city’s ongoing support for the local retail sector and the thousands of Sydneysiders it employs.

“Pitt St Mall is Australia’s premier retail destination, and we want to ensure it retains this status by helping local retailers attract more residents, workers and visitors,” the Lord Mayor said.

“This program makes it easy and affordable for both large and small retailers to connect with more than 65,000 pedestrians who travel through the mall each day, as well as attract new visitors to the area.

“We encourage retailers to work together and think creatively about how they can use the mall to encourage more people to spend time in the precinct, and hopefully boost the local economy by spending money in nearby stores.”

The program has been developed in partnership with the City’s Retail Advisory Panel, which was established in 2010 to provide the city with advice on how it can further support Sydney’s retail sector.

It follows the release of the City’s first Retail Action Plan late last year, which highlights the importance of creating innovative experiences that encourage shoppers to visit bricks and mortar retailers rather than online.

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