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Priming for personalisation

An inside look at the increasing, technology-enabled role personalisation is playing in both connecting retailers with customers and informing product production. The reason so many brands permanently have their products on sale is because they are guessing what customers want and telling them what they want, rather than putting the customer in the driving seat with better use of technology. That’s the view of Lana Hopkins, CEO and founder of Mon Purse, a brand which is using technology to emp